TJ Mascots

Alphie the Frog (pronounced AL-FEE) lives at Trader Joe’s Alpharetta, Georgia. The photo here isn’t Alphie himself — it’s the in-store chalkboard sign that introduces him: a green frog in a Hawaiian shirt and flower lei, with the message ‘Hey Kids! Aloha — my name is ALPHIE, pronounced AL-FEE. Find me hopping through the store, take me to your cashier, and claim your prize!’ A hide-and-seek scavenger hunt for the smallest TJ shoppers.