TJ Mascots

Rocket the Scarlet Hawk soars over Trader Joe's Milford, Massachusetts on Fortune Blvd — a handmade crocheted hawk in bold red with a yellow beak, eye-rings, and taloned yellow feet, suspended from the ceiling tiles. The species is a deliberate town tribute: Milford High School's mascot is the Scarlet Hawks, so Rocket is the grocery-store cousin of the local sports legend.